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In spite of all this, loveseekers should still approach online dating with a healthy degree of scepticism. Advertisement Continue reading the main story Dating sites have no incentive to police their members.
But they are the exception rather than the rule. Even without such evidence, Dan Ariely, a professor of psychology and behavioural economics at Duke University, is convinced that the approach to matchmaking embodied by many dating sites represents a market failure.
No legislature I'm aware of has ever passed a law requiring that all people wishing to visit a singles bar must first be subjected to a background check.
Again, all notification must be provided in bold capital letters and a font size of at least 12, because nothing says "I love you" like a giant disclaimer. Another is the sheer convenience of being able to trawl through hundreds of profiles without having to leave the comfort of your home.
There is some evidence that there may be differences in how women online rate male attractiveness as opposed to how men rate female attractiveness. As soon as a new user set up a free profile, he or she began to receive messages that appeared to be from other members living nearby, expressing romantic interest or a desire to meet.
But they point out that the web still offers important advantages over more traditional routes of finding a mate. Some dating services are also exploring novel ways to overcome the concerns raised by people such as Mr Ariely.
Dating sites' claims of matchmaking prowess also need to be treated with caution given that the data on which these are based come from research they have paid for themselves.
Braden Cox, a policy counsel for NetChoicea group that advocates for Internet companies, said that background screenings were well intentioned but that most could be thwarted. Euro Tripa film in which the central character has a relationship wholly via email with a girl from Berlin.
Vampire lovers can sink their teeth into the profiles on offer at Vampire Passions, while those obsessed with iPads and iPhones can hunt for their iBeloveds at Cupidtino, a dating site for fans of Apple's products.
A version of this article appears in print on December 19,on Page A1 of the New York edition with the headline: By making genetic information the cornerstone of their matching techniques, they are betting that they can find true chemistry between potential lovers.
In India agencies such as BharatMatrimony provide remarkably detailed lists of criteria, including religion, caste, income and education, that allow people to make minute refinements to the description of their ideal soulmate.
Yet the prospect of a first face-to-face meeting provides a natural check on people's propensity to exaggerate. Cox, who speaks from experience: But Greg Blatt, the former boss of Match and the new chief executive of IAC, a holding company that owns the dating site, says studies conducted by Match show that many people prefer to keep their dating activity separate from socialising with their friends.
Once released, the vast majority of convicted felons are free to visit bars, attend sporting or musical events, and participate in any and all the various activities through which people meet and interact with each other. There has been some speculation that both kinds of business model will be undermined by the rise of free social networks such as Facebook, which make it easy for people to share large amounts of personal information with one another.
Some, such as JDate, which is designed for Jewish lonely hearts, and Ave Maria Singles, which focuses on Catholics, serve specific religious or ethnic niches.
Few other dating sites have provoked such a public backlash.